Not Your Average Joe's

NYA Joe's introduces Joe Betweens
By: News bytes
Foodservice East
July 02, 2008

NYA Joe's introduces Joe Betweens

SOUTH DARTMOUTH, MA - Not Your Average Joe's introduces Joe Betweens - >>

small bites such as Buffalo-Caribbean chicken tenders, fried calamari, mini pizzas and chicken quesadillas, priced at $2.95 and served from 4 to 7 p.m. in the bar/lounge locations of its Arlington, Burlington, Randolph and Medford locations.

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New restaurant celebrates opening with donation to food pantry
By: Scott O'Connell/STAFF WRITER
WESTBOROUGH NEWS
June 27, 2008

Not Your Average Joe’s restaurant celebrated the opening of its new Westborough location last week with a ribbon cutting ceremony. >>

To mark the occasion, Not Your Average Joe’s announced it would be donating proceeds from its prior staff training sessions to the Westborough Food Pantry.

“One of the things that’s important to us is to partner with the communities we’re in,” said Joe LoPiccolo, Chief People Officer with the chain. “We thought the food pantry would really fit in with what we’re trying to do.”

“We spoke to a lot of people in the community – a lot of them rallied around it,” added Erin Evanoka of Elevate Communications, who helped Not Your Average Joe’s with the ribbon cutting events last Tuesday. “We wanted to support something near and dear to the hearts of Westborough residents – we thought this was a great opportunity.”

Food pantry co-chairs Ginny and Harry Lindsay thanked the restaurant for the donation, which consisted of $5,000, food donations and gift certificates to local supermarkets.

“We’re thrilled to welcome Not Your Average Joe’s to Westborough and so appreciate their support of our organization,” Ginny Lindsay said. “We are thankful that Not Your Average Joe’s not only recognizes the importance of the Food Pantry but is already stepping up to the plate as a new member of our community.”

Not Your Average Joe’s, which serves “creative casual cuisine” at 16 locations throughout Massachusetts, opened its Westborough location on Rte. 9 across from the Herb Chambers Ford dealership. Stephen Silverstein, the restaurant’s founder and CEO, said the 5,200-square-foot site, which is the farthest west the chain has gone in the state yet, was an opportunity to branch out into a “growing community.”

“We are very selective about where we open our restaurants and felt that Westborough was an area that we could sustain long-term growth,” he said.

Silverstein characterized Not Your Average Joe’s as “city style food for the suburbs at an affordable price.”

“It’s a concept that’s designed for the suburbs,” he said.

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Table Hoppin’
By: Barbara M. Houle, Food Editor
Worcester Telegram & Gazette
June 19, 2008

The Massachusetts-based restaurant group Not Your Average Joe’s opened its 16th location Monday at 291 Turnpike Road in Westboro. >>

Not Your Average Joe’s has a neighborhood-friendly concept, according to General Manager Seth Caplan, who grew up in Worcester. “People keep wanting to come back,” he said. The Westboro store is in space formerly occupied by Applebee’s. It has been completely renovated and seats 185. A horseshoe bar accommodates 21; an outside covered patio has 10 tables.

Executive chef is Matt Sock. The restaurant officially opened at 5 p.m. Monday, but customers showed up at the door at 3 p.m., Caplan said. “They couldn’t wait to get in.” VIPs, including family and friends, received special invites before opening day. Monetary donations for the Westboro Food Pantry were accepted at that time.

Hours: 11:30 a.m. to 10 p.m. Monday through Thursday; 11:30 a.m. to 11 p.m. Friday and Saturday; noon to 9 p.m. Sundays. Call (508) 986-2350 for reservations. Car-hop “Joe-to-Go” service allows customers the convenience of curbside deliveries from the restaurant’s take-out menu.

The restaurant touts its creative, casual cuisine described as contemporary, made-from-scratch comfort food. New menu additions, created by Chris Bodington, executive chef and VP of Culinary for the restaurant group, have more global flair, according to a company spokeswoman. Incredibly popular are the treats on the Sweet Petites menu, she said. Go to www.nyajoes.com/menu for more information.

Caplan, son of Nancy Jo Caplan of Worcester, and Louie Caplan of Webster, graduated from St. John’s High School in Shrewsbury (class of ’96) and Emerson College in Boston. Westboro is the third Not Your Average Joe’s that he has opened since 2005. Not bad for a guy who started out in the business as a busboy for Legal Sea Foods in Boston.

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Not Your Average Joe's opens 16th restaurant
Foodservice East
June 18, 2008

WESTBOROUGH, MA - Not Your Average Joe's opened its 16 unit here recently and plans two more in Virginia this year. >>

The company unveiled a new logo, designed by Cambridge, Mass.-based Tank Design and inspired by the restaurant group’s contemporary culinary selections and modern yet approachable interior design. It features a minimalist color scheme with streamlined lettering. The exterior of the Westborough restaurant, in rust, chocolate brown, sky blue and light khaki tones, also reflects the company's shift to a more contemporary appearance. Not Your Average Joe's will roll out its new look at other locations over the next 18 months. The 5,200 sq. ft. location here seats 185 diners.

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